The Best E-commerce Platform for Your Business
What is e-commerce and why is it right for your business? A website with an e-commerce portal, or online store, guarantees you an online presence. Simply put, an e-commerce site is a business that sells products or services by electronic means. Not all websites have an e-commerce function; some are purely informative, but if your business generates income by selling products and services, e-commerce is a must.
There are a range of benefits to e-commerce, namely lower overheads and increased sales. (Read: Why is a website important for your company?). The reality is that if your website doesn’t offer your customers the possibility of transacting online, you are limiting your reach and the possibility of attracting a larger group of buyers within your target audience. Basically, you are giving a larger slice of the cake to your competitors.
Now you have established that you would like an online store, it’s time to select the most appropriate platform for your business. How do you want your customers to feel as they navigate the site? How hands-on would you like to be managing the portal? What is the most cost-effective option? We have prepared the following infographic to make the selection process easier. Take your time evaluating the best solution for your business, and remember that our experts at The Ideas Factory are here to help.
